Rather than relying on standard paid media, the strategy behind Trump's campaign was a decisive shift toward alternative media-platforms like podcasts, Twitch, and influencer networks-that let him tap into an electorate disillusioned by traditional media outlets.
If you're getting three hours with someone on a podcast, that's not the same as reaching them with a 20-second ad," said Jeremy Goldman, sr. director of the marketing, retail, and tech briefings, Emarketer.
Trump's October appearance on Joe Rogan's podcast-three hours of unscripted conversation that racked up 26 million views in 24 hours, per Newsweek-was a key moment.
Trump's campaign also tapped into Twitch, a platform rooted in gaming, to reach younger, digitally savvy voters. By streaming rallies and speeches, he bypassed conventional political coverage and found an audience that might otherwise tune out.
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