Despite a slight decrease in total downloads, Threads remains the most downloaded app on iOS for November, demonstrating strong retention and interest in the platform.
Bluesky currently ranks outside the top 100 iOS apps, while X’s drop to 54th shows that Threads, with its copied features, is maintaining a competitive edge.
Meta's strategy to re-evaluate Threads' content restrictions indicates a focus on becoming a real-time news platform, potentially attracting more active users in the long run.
With a user base of 275 million, Threads has time to grow, but it needs to continuously engage users to secure its place among top social media platforms.
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