Meta's launch of custom feeds in Threads signifies an aggressive push to gain user engagement, offering a more personalized experience than Bluesky's established platform.
The ability to pin topic-based feeds to the home screen allows Threads users to customize their content consumption significantly, moving beyond just algorithmic suggestions.
While Threads boasts over 275 million users and a rapid growth rate, Bluesky, with 20 million users, still trails significantly behind in the competitive landscape.
Creating a custom feed on Threads is a fast and user-friendly process, especially compared to Bluesky, making it more appealing for new users looking for content.
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