Meta is internally prototyping a feature that allows users to add music to posts on its Threads app, aiming to enhance user engagement similar to Instagram and Facebook.
The ability to add music to posts could resonate well with users wanting to personalize their content, evoking nostalgia for the MySpace era, but may face mixed opinions on potential distractions.
Currently, music posting is not a publicly tested feature, and like other prototypes, there is uncertainty over its eventual rollout.
This move aligns Threads more closely with other social media platforms, as they also explore profile customization options to compete effectively in the growing social media landscape.
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