Threads, a platform by Meta, is now experimenting with advertisements in the U.S. and Japan under the supervision of Instagram's head, Adam Mosseri. He stated that user feedback will be crucial in tailoring ads to ensure they blend seamlessly with regular content. Mosseri emphasized the importance of creating advertisements that are as appealing as organic posts, with plans for careful monitoring before any large-scale rollout.
We know there will be plenty of feedback about how we should approach ads, and we are making sure they feel like Threads posts you'd find relevant and interesting.
We'll closely monitor this test before scaling it more broadly, with the goal of getting ads on Threads to a place where they are as interesting as organic content.
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