Meta's Threads is introducing a post scheduling feature, allowing users to plan their content while still promoting spontaneous conversations, as stated by Instagram's Adam Mosseri.
Mosseri emphasized the desire to balance user control and real-time engagement, stating, 'We want to balance giving people more control to plan their Threads posts while still encouraging real-time conversations.'
The testing group will find a scheduling option in the three-dot menu of the composer, where all scheduled content will be organized in a drafts folder.
With Threads surpassing 100 million daily active users, this feature enhances user experience amid its rapid growth, as highlighted by Mark Zuckerberg's announcement.
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