"Of course we've thought about [defaulting to the Following feed], and we've tested it and tried it a number of times. Every time we have, there's a sub-group of people who are happy, there's a bunch of people who forget that they're in it, and then overall, everybody who's in it uses Instagram less and less over time, and when we ask them questions like 'how satisfied are you with Instagram?', they actually report being less happy with Instagram more and more over time, on average. And then there's these second order effects where their friends start using Instagram less [and] because they use it less, they send less likes and comments, messages, and then there's all of this other stuff, and it just gets worse and worse, and quickly."
"We recognize that changing the default feed to Following has significant implications on overall user engagement and satisfaction. Our tests confirmed a downward spiral in interaction, leading us to rethink our strategy thoroughly."
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