Meta's Threads microblogging service has surged to 320 million monthly active users, reflecting consistent growth despite stiff competition from platforms like X and Bluesky. The app's MAUs increased from 300 million last month, following a rise from 275 million in November. CEO Mark Zuckerberg mentioned adding over 1 million daily signups. To boost engagement, Threads is introducing features like post scheduling and enhanced recommendation systems focusing on personalized content, while exploring advertising experiments targeted at U.S. and Japanese markets.
Threads continues to grow rapidly, reaching 320 million monthly active users, indicating its strength in the competitive social media landscape.
Meta is proactively enhancing Threads with features like post-scheduling and view counts to attract and retain users.
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