The article discusses the shifting trends in drink culture, particularly the decline of Guinness as a fashionable choice among millennials and Gen Z. It highlights how the beer's popularity has peaked due to its once-'secret' status, but now, with its overwhelming presence everywhere, it's losing its allure. The author compares this phenomenon to other once-trendy drinks that fell out of favor due to overexposure. The overarching theme is the impact of social media and contemporary food culture on drink preferences, resulting in a possible end to Guinness's current trendiness.
the tide is turning. This will probably be the year that the Irish stout stops being cool. I'm pretty sure that...overexposure is the death knell for cool in most cases.
Guinness's current round of popularity began because it was once viewed among younger pubgoers as a left-field choice...it now couldn't be less of a secret.
Aperol, once a genuinely trendy...drink is now a cultural behemoth...delicious, certainly, but definitely no longer cool.
Amid the one-upmanship of contemporary food and drink culture, it's always about being the first to find the undiscovered or most novel thing.
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