This Starbucks exec quit to launch a rum brand. These 3 strategies helped him succeed - and attract investors like Howard Schultz.

"What struck Farrell the most from his early encounter with Schultz was his ‘very clear sense of purpose,’ which influenced his decision to pursue a rum business."

"Starbucks was the ‘finishing school’ Farrell needed to launch his own business and teach him... important lessons like having a clear purpose and understanding the value of branding."

Read at Business Insider