The push to revamp the Quarter Pounder hit a hurdle this week with an E. coli outbreak tied to the sandwich, leading McDonald's to temporarily remove it from menus.
McDonald's stock tumbled sharply after the decision to temporarily remove the Quarter Pounder from menus, highlighting the sandwich’s significance in the company's sales and brand.
John A. Gordon emphasized, "The Quarter Pounder is extremely important to the McDonald's product line," pointing to possible negative repercussions on sales and brand reputation.
Cesar Piña stated that McDonald's is taking 'swift and decisive' action in response to the outbreak, mentioning that illnesses could be linked to slivered onions.
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