Billie Asmus, an entrepreneur, faced a significant waste problem in her furniture refinishing business due to disposable paint trays. In 2021, seeking a sustainable alternative, she conceptualized a silicone paint tray that is reusable and keeps paint fresh for weeks. After encountering difficulties while painting her home, Asmus realized silicone could be the answer. With minimal investment, she created a prototype and pursued entrepreneurship, interviewing DIY enthusiasts to refine her idea, ultimately positioning her product as a sustainable solution for painters.
"I looked over at my garbage can and it was just filled with plastic paint dry liners. And I was like, oh my gosh, there seriously has to be a better way."
"That sent me down this huge rabbit hole of seeing if anything was even out there, or how I could make something like this exist."
"Paint would not adhere to it no matter how much you tried... silicone, she figured, could be the basis for a better, reusable tray."
"With $50 worth of medical grade silicone and some foam board she bought at a dollar store, she made her first mockup."
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