Troy Millings and Rashad Bilal, facing the stark reality of financial ignorance in their respective professions, founded the podcast "Earn Your Leisure" to promote financial literacy among Black audiences. Recognizing the lack of understanding about money management among their students and clients—many in high-income careers—they sought to address this gap. Their initiative took off during the pandemic, evolving into a media empire that includes an annual conference and a recently published book. Their experiences drive home the urgency of developing financial acumen and entrepreneurial skills in order to build wealth, especially for those facing economic challenges.
"You realize that if these successful people don't have any idea of money, then the average nine-to-five person really has no chance," says Bilal, 40.
"Starting to see real numbers as an adult, you realize that you can't save your way to wealth," he says.
"Living in a rat-race society, the average person is not able to develop patience," says Bilal, the company's CEO. But it is a trait that has to be developed.
"Our book walks readers through the 101s of long-term investing, even for those on a minimum-wage paycheck."
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