In the U.S., Gen Z users aged 18 to 24 downloaded Temu 41.98 million times, illustrating their preference for affordable shopping through mobile apps, even amid sustainability concerns.
While Shein achieved only 14.68 million downloads among Gen Z this year, this could indicate that many young adults already have the app installed, rather than a waning interest.
TikTok ranked second with 33.23 million downloads, valued for its fast-paced content, highlighting Gen Z's preference for quick and engaging media over traditional formats.
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