In the 1960s, cocktail preferences shifted towards sweeter drinks, with mai tais emerging as a favorite due to their vibrant flavors and kitschy presentation.
The mai tai, combining rum with fruity juices and garnished with colorful toppings, perfectly encapsulated the playful spirit of tiki culture that flourished in the 1960s.
Tiki bars thrived during this decade, making mai tais a mainstay on menus, while pop culture references like 'Blue Hawaii' helped elevate their trendy status.
As Hawaii became a state, the allure of tiki culture surged, promoting fruity cocktails like mai tais, which offered a taste of island life to many.
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