The Sidemen have announced their move to Netflix for the second season of their successful reality show, Inside, marking a new ambitious venture beyond YouTube.
Vik Barn expressed excitement about partnering with Netflix, stating, "Netflix is the gold standard and part of us working with them is to say that over the past decade we've managed to go from filming content in our bedrooms to working with the biggest streaming platform in the world."
The first season of Inside was a huge success on YouTube with over 14 million views, showcasing the Sidemen's ability to draw in large audiences across platforms.
While Vik acknowledges YouTube's unmatched power, he emphasizes that working with Netflix offers a cool opportunity to reach a brand new audience.
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