Social media marketingfromThe Drum4 months agoFrom views to value: what the Sidemen can teach social marketers about YouTube's real powerSocial media is essential for modern marketing; adapting spend strategies is critical for advertisers aiming for effective ROI.
Media industryfromwww.theguardian.com4 months agoFrom Sidemen to MrBeast: how YouTube and its creator economy took over TVYouTube creators are transforming mainstream television through lucrative deals and record-breaking events, leading to unprecedented collaborations with streaming platforms.