From Sidemen to MrBeast: how YouTube and its creator economy took over TV
Briefly

YouTube creators, notably the Sidemen and MrBeast, are making significant inroads into mainstream television with record-breaking events and high-budget productions. Netflix has launched a second series of the Sidemen's reality show, with plans for a U.S. version, illustrating the confidence in these creators. MrBeast's 'Beast Games' has set records as the most expensive reality show, attracting major viewership and a bidding war for its production. The Sidemen recently achieved a milestone by selling out Wembley Stadium for a charity match, further solidifying their impact on the entertainment landscape.
"MrBeast's show, 'Beast Games,' recently set the record as the most expensive reality show, sparking a bidding war around its creation."
Read at www.theguardian.com
[
|
]