From Sidemen to MrBeast: how YouTube and its creator economy took over TV
Briefly

From Sidemen to MrBeast: how YouTube and its creator economy took over TV
""The Sidemen sold out the 90,000-seat Wembley stadium for a charity football match this year.""
""MrBeast's show, 'Beast Games,' recently set the record as the most expensive reality show, sparking a bidding war around its creation.""
YouTube creators, notably the Sidemen and MrBeast, are making significant inroads into mainstream television with record-breaking events and high-budget productions. Netflix has launched a second series of the Sidemen's reality show, with plans for a U.S. version, illustrating the confidence in these creators. MrBeast's 'Beast Games' has set records as the most expensive reality show, attracting major viewership and a bidding war for its production. The Sidemen recently achieved a milestone by selling out Wembley Stadium for a charity match, further solidifying their impact on the entertainment landscape.
Read at www.theguardian.com
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