Unlike other McDonald's burgers that use flash-frozen patties, the Quarter Pounder is prepared with 100% fresh beef, a decision made in 2018 that enhances its flavor quality.
With over 70% of consumers regularly eating burgers outside the home, McDonald's is perfectly positioned to cater to the growing demand for fresh and quality-driven fast food options.
This emphasis on fresh ingredients sets the Quarter Pounder apart from competitors, showcasing McDonald's commitment to delivering a burger rich in flavor and integrity.
By launching the Better Burger Initiative in 2024, McDonald's continues to prioritize improvements in their meal offerings, ensuring a closer connection to natural ingredients while minimizing additives.
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