Netflix has announced a new feature called 'Moments' that allows users to bookmark and share specific scenes from shows on their mobile app. Users can easily save their favorite scenes while watching content, and share them directly through social media or messaging apps. This initiative not only enhances user engagement on the platform but also aims to prevent users from drifting to short-form video sites like TikTok or YouTube Shorts.
According to Netflix, the amount of scenes you can save through the 'Moments' feature is dependent on the length of the content being viewed. However, a representative remarked that most members won't face any limits when saving moments across multiple shows and movies, indicating that the platform is designed for extensive usage.
The new 'Moments' feature promotes real-time sharing as users can capture scenes while watching and immediately share them on platforms like WhatsApp, Instagram, or Snapchat, directing friends straight to the bookmarked scenes, provided the recipient has a Netflix account.
An ad campaign promoting 'Moments' features popular celebrities like Cardi B and Simone Biles, which highlights notable scenes that resonate with viewers, further encouraging users to engage with their favorite shows on Netflix instead of external video platforms.
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