Retailers find themselves overwhelmed when the holiday shopping surge hits, with over $38 billion spent in just a few days, showing the critical need for preparation.
The consequences of IT downtime during peak shopping periods can be astronomical, with costs reaching thousands of dollars per minute, necessitating urgent attention from technology leaders.
Many retailers still scramble to prepare for Black Friday and Cyber Monday, despite the predictability of these events. Proper planning is crucial for survival.
Companies should ideally begin their Black Friday planning as early as April; waiting until October or later can lead to chaotic last-minute preparations that may not hold up.
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