Costco is restructuring its muffin offerings, introducing new flavors like Lemon Raspberry and Butter Pecan, while eliminating the beloved Almond Poppyseed Muffins in favor of reformulated recipes.
The changes reflect a shift towards using butter instead of oil in muffin recipes, alongside new sizes and pricing strategies, with a focus on appealing to a wider customer base.
Muffin sizes are also being reduced, now sold in eight-packs at a lower price, reflecting Costco's response to customer feedback about the previously oversized muffins.
The decision to change muffin recipes and sizes appears to be a strategic move by Costco to improve customer satisfaction and adapt to changing consumer preferences.
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