Match Group's introduction of Azar aims to address a growing loneliness epidemic in the U.S., where the Surgeon General has highlighted social isolation as a critical issue affecting mental and physical health.
Linda Kim states that Azar caters specifically to Gen Z users, who she believes are 'really looking for that instant, authentic connection,' reflecting their desire for meaningful interactions amid rising loneliness.
With two-thirds of Azar's users being from Gen Z, the app's features are designed to attract this demographic, which includes customizable filters for an engaging video chat experience.
The Surgeon General’s advisory suggests that combating loneliness is a pressing mission for contemporary businesses, emphasizing the role technology can play in fostering new social connections.
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