Crumbl, founded in 2017 by Jason McGowan and Sawyer Hemsley, has become a beloved cookie brand known for its visually appealing cookies and share-worthy packaging. However, the journey hasn’t been without its controversies. Issues like customer confusion over birthday rewards and the emergence of unauthorized vendors have raised concerns. A recent incident involving a pop-up shop in Australia selling stale cookies for a high price has further complicated Crumbl's brand image. These challenges highlight the intricacies of operating a popular food brand and maintaining customer satisfaction.
The controversy began when an unauthorized pop-up sold stale cookies for $17, misleading customers eager for Crumbl's offerings, highlighting the brand's lack of official presence in Australia.
Despite being a cookie sensation, Crumbl has faced notable challenges, including customer complaints regarding birthday rewards, which have led to dissatisfaction among their fan base.
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