"We spent a lot of time making sure we understood the why—why do we make certain decisions? Why do we make certain investments? Why is culture so important?"
"Both of our companies are very consumer-focused, very focused on managing brands. We're very true to our partners to make sure that it is a win-win, and it's part of our culture to make sure I don't treat Steven and his team like they're a vendor, but like they're a partner."
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