Taco Bell is testing a new concept in Chula Vista, emphasizing specialty drinks with its Live Mas Cafe, aiming to disrupt the beverage market with unique offerings.
The Live Mas Cafe serves a variety of specialty beverages, including Refrescas and Churro Chillers, alongside traditional Taco Bell food, highlighting a beverage-driven menu.
Taco Bell's Live Mas Cafe reflects a broader 'beverage boom' trend in the restaurant industry, where affordable drink options are increasingly popular among consumers.
Competitors like McDonald's are also entering the beverage-focused market with their own concepts, such as CosMc's, indicating a growing interest in drink-centric restaurant models.
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