Super Bowl LIX attracted 37.1 million U.S. households, reflecting a 5% decline in viewership compared to 2024. Kendrick Lamar's halftime show was a standout, garnering 80 million social media engagements and surpassing Usher’s previous performance. The event peaked at 152.4 million viewers just before halftime. Streaming services are eroding linear TV viewership. T-Mobile and Starlink’s ad drove exceptional engagement, leading the pack, while overall social media interactions reached 2.83 billion, highlighting the ongoing importance of online engagement in the sports advertising landscape.
The Super Bowl LIX had 37.1 million U.S. households tuning in, a decrease of 5% from 2024, indicating a shift in viewership dynamics.
Kendrick Lamar's halftime show outperformed Usher's previous year, generating 80 million social media engagements compared to 17 million.
While linear TV viewership declined, T-Mobile's and Starlink's ad significantly engaged audiences, achieving 12.6 times higher engagement than average.
Total social media engagement across platforms reached 2.83 billion, showcasing the significant online impact of the Super Bowl event.
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