Hamish McKenzie, one of Substack's founders, emphasized that the company could choose to be profitable but prefers to invest in growth instead.
Best reiterated that the company's main focus has always been on being 'very comfortably default alive,' prioritizing growth and investment rather than immediate profitability.
The Times highlights Substack's recent strategic moves including raising funds from its writers and launching 'Notes,' a Twitter competitor aiming to broaden its appeal.
The financial success of political content on Substack, particularly Mehdi Hasan's outlet Zeteo, underscores the platform's effective strategy in leveraging high-engagement topics.
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