Substack's recent campaign, offering gifted subscriptions for mobile app downloads, has significantly increased daily installs and user engagement on the platform.
Feedback on the campaign is mixed; some users criticize the necessity of an app, while marketers praise it as a clever strategy to boost mobile engagement.
Data shows Substack's mobile app is now the leading source for subscriptions, indicating increased engagement and willingness to pay among mobile users.
Substack's app downloads surged from 7,752 to 17,382 in just days, coinciding with election season, showcasing a rise in news app popularity.
Collection
[
|
...
]