Daily Paper's flagship store in NYC, adorned with 13,000 aluminum cans, will close due to low revenue and high operational costs, despite slight profit growth.
The brand, known for integrating African design into streetwear, cites challenges in the American market as a key reason for the flagship's closure.
Opened in 2020, Daily Paper's NYC location was a blend of artistic interiors and cultural homage, yet it struggled to sustain operations amidst changing consumer habits.
Founded by three Dutch friends of African descent, Daily Paper has gained traction with global collaborations, yet the burgeoning online retail trend precipitated its brick-and-mortar decline.
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