Starbucks is currently trialing a new algorithm designed to manage mobile orders more effectively, minimizing overwhelming rushes that have led to longer wait times for customers. The company aims to enhance the customer experience by separating mobile and in-store orders and is also developing a scheduling feature for pickups. CEO Brian Niccol emphasized the need to address bottlenecks resulting from a high volume of mobile orders, as the goal is to create an environment where customers feel comfortable lingering in-store without excessive delays.
Starbucks is testing a new algorithm to smooth out rushes of mobile orders and alleviate overwhelming peaks in order volume for baristas.
The coffee chain is also separating mobile and in-store orders using risers and optimizing the pickup process to improve overall customer experience.
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