"This is a partnership," Snoop said during an interview after the show. "Most games just want one song and you don't even see the artist. So for them to let us be a part of the game, and that community, it's deep."
Snoop Dogg provided a twist on one of hip-hop's iconic lines, chanting, "It ain't nothin' but a gangsta party," but adapted for Fortnite, saying, "It ain't nothin' but a Fortnite gangsta party."
In the past, Fortnite's big musical moments have largely been singular virtual concerts... But Snoop's Times Square performance was just a kickoff point for a monthlong event.
Each week, the game will change slightly, themed around a different artist. Snoop is up first. You can enlist him as a companion, visit a heavily guarded Dogg Pound compound...
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