The "Wicked" Sponsored Snap allows Snapchat users to see a promotional ad featuring Jonathan Bailey who encourages users to buy tickets before the film's release.
Snap claims that over 92% of weekly Snapchat users are theatergoers and almost 75% watch movies with others, indicating a strong audience for film marketing.
As of the end of September, Snapchat reported 101 million daily active users in North America, highlighting its reach for promoting movies like "Wicked."
The Sponsored Snaps are crafted to fit seamlessly into users' experiences, serving as a natural extension of how people interact with brands on the platform.
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