Snap Inc. announced a test for new advertising placements on Snapchat: Sponsored Snaps and Promoted Places on Snap Map, aimed at engaging users effectively.
Sponsored Snaps deliver full-screen video ads to users' chat inboxes without push notifications, allowing users to interact through messaging or call-to-action buttons.
Promoted Places on Snap Map helps brands gain visibility and engage users at a local level, resulting in a 17.6% visitation lift to highlighted locations.
'We're enhancing our ad offerings to meet Snapchatters where they are,' said Snap's Americas president Patrick Harris, emphasizing the importance of high engagement areas.
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