Snap Begins Testing Sponsored Snaps and Promoted Places
Briefly

Snap's new Sponsored Snaps allow marketers to target users directly via chat with full-screen vertical videos, enhancing engagement through direct messaging or action links.
Over 350 million users engage with Snap Map monthly; new Promoted Places features provide advertisers opportunities to connect with local customers, boosting visibility and engagement.
Marking Places as 'Top Picks' significantly enhances user interaction, resulting in a 17.6% higher visitation rate among Snapchat's frequent users compared to non-annotated locations.
Read at Social Media Today
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