The first version tells you what I do. But the second one starts to tell you why I do what I do. And that is the power of Marshall Ganz's concept of public narrative.
I was first introduced to public narrative during Jennifer McCrea's exponential fundraising course. Until then, I had been deeply entrenched in my work, committed to creating economic and social value, but I hadn't yet fully reflected on the 'why' behind what I did.
If something mattered, you didn't just talk about it - you did something about it. I saw the impact their work had on people and communities firsthand, and I knew from a young age that I wanted to have that same impact.
Fifteen years ago, I started the Institute for Social Innovation with no roadmap. I only had a vision for a place where students could unapologetically challenge the changing role of business in creating a more just, equitable and sustainable world.
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