Skims wants to be the new Nike. Brand experts say that's a pipe dream.
Briefly

Jens Grede considers Skims to share similarities with Nike in the 1990s, emphasizing high product performance and a cultural voice, attributing its success to innovation.
Isabelle Aleksander highlighted the commonality between Skims and Nike, noting both brands emphasize innovation and have evolved towards an emotive lifestyle approach.
Read at Business Insider
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