#brand-success

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How popular is Kendra Scott's Elisa necklace? Enough to sell one every minute

The Elisa necklace by Kendra Scott is a fashionable trend among tween girls, contributing to the brand's significant revenue growth and wide appeal.

Meet 5 relatively new brands that are already making their mark

Brands that focus on their unique qualities can achieve significant growth in a short time.

Skims wants to be the new Nike. Brand experts say that's a pipe dream.

Skims' success is likened to Nike in the 1990s, focusing on innovation and cultural engagement.
#influencer-marketing

Research: For Influencers, Showing Your Inner Circle Can Boost Engagement

Authenticity in influencer posts significantly increases engagement and success for brands.

In Depth: Xiaohongshu's Push to Make Users Open Their Wallets

Xiaohongshu is popular for influencer marketing, but not necessarily for sales.
The platform released a 'rise100' list of successful merchants and influencers annually.

Research: For Influencers, Showing Your Inner Circle Can Boost Engagement

Authenticity in influencer posts significantly increases engagement and success for brands.

In Depth: Xiaohongshu's Push to Make Users Open Their Wallets

Xiaohongshu is popular for influencer marketing, but not necessarily for sales.
The platform released a 'rise100' list of successful merchants and influencers annually.
moreinfluencer-marketing

4 Reasons You Need to Share Your Origin Story | Entrepreneur

Origin stories are crucial for brand success.
#marketing-strategies

7 Best Crypto PR & Marketing Agencies To Promote Your Project In 2024

Crypto PR & marketing agencies are essential for branding success in 2024.

The Rise of Personalization in E-commerce: 2024 Consumer Insights | MarTech

Consumers overwhelmingly favor personalized experiences, with 83% likely to purchase from a brand that highlights products they recently viewed.

7 Best Crypto PR & Marketing Agencies To Promote Your Project In 2024

Crypto PR & marketing agencies are essential for branding success in 2024.

The Rise of Personalization in E-commerce: 2024 Consumer Insights | MarTech

Consumers overwhelmingly favor personalized experiences, with 83% likely to purchase from a brand that highlights products they recently viewed.
moremarketing-strategies

Liquid Death: the viral canned water brand killing it with Gen Z

Clever marketing with shock value and humor can significantly boost a brand's success, even if the product itself is not groundbreaking.

What makes some brands so iconic?

In today's competitive landscape, brands must create experiences that resonate on a deeper level to become unforgettable.

How the Stanley Cup Went Viral

Terence Reilly, former CMO of Crocs, became the president of Stanley and applied a similar marketing playbook to achieve success.
Stanley's tumblers gained popularity through celebrity collaborations and a viral TikTok video showcasing their durability.

5 ChatGPT Prompts To Build A 100-Year Brand (and Make More Money Now)

Building a long-term brand is crucial for success and requires cracking the code of longevity.
Defining your brand's X-factor can help you stand out and attract customers.
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