Skims wants to be the new Nike. Brand experts say that's a pipe dream.Skims' success is likened to Nike in the 1990s, focusing on innovation and cultural engagement.
Research: For Influencers, Showing Your Inner Circle Can Boost EngagementAuthenticity in influencer posts significantly increases engagement and success for brands.
In Depth: Xiaohongshu's Push to Make Users Open Their WalletsXiaohongshu is popular for influencer marketing, but not necessarily for sales.The platform released a 'rise100' list of successful merchants and influencers annually.
Research: For Influencers, Showing Your Inner Circle Can Boost EngagementAuthenticity in influencer posts significantly increases engagement and success for brands.
In Depth: Xiaohongshu's Push to Make Users Open Their WalletsXiaohongshu is popular for influencer marketing, but not necessarily for sales.The platform released a 'rise100' list of successful merchants and influencers annually.
4 Reasons You Need to Share Your Origin Story | EntrepreneurOrigin stories are crucial for brand success.
7 Best Crypto PR & Marketing Agencies To Promote Your Project In 2024Crypto PR & marketing agencies are essential for branding success in 2024.
The Rise of Personalization in E-commerce: 2024 Consumer Insights | MarTechConsumers overwhelmingly favor personalized experiences, with 83% likely to purchase from a brand that highlights products they recently viewed.
7 Best Crypto PR & Marketing Agencies To Promote Your Project In 2024Crypto PR & marketing agencies are essential for branding success in 2024.
The Rise of Personalization in E-commerce: 2024 Consumer Insights | MarTechConsumers overwhelmingly favor personalized experiences, with 83% likely to purchase from a brand that highlights products they recently viewed.
Liquid Death: the viral canned water brand killing it with Gen ZClever marketing with shock value and humor can significantly boost a brand's success, even if the product itself is not groundbreaking.
What makes some brands so iconic?In today's competitive landscape, brands must create experiences that resonate on a deeper level to become unforgettable.
How the Stanley Cup Went ViralTerence Reilly, former CMO of Crocs, became the president of Stanley and applied a similar marketing playbook to achieve success.Stanley's tumblers gained popularity through celebrity collaborations and a viral TikTok video showcasing their durability.
5 ChatGPT Prompts To Build A 100-Year Brand (and Make More Money Now)Building a long-term brand is crucial for success and requires cracking the code of longevity.Defining your brand's X-factor can help you stand out and attract customers.