Creative Bloq2 weeks agoGraphic designWhat makes some brands so iconic?In today's competitive landscape, brands must create experiences that resonate on a deeper level to become unforgettable. [ more ]
Caixinglobal2 months agoMarketingIn Depth: Xiaohongshu's Push to Make Users Open Their WalletsXiaohongshu is popular for influencer marketing, but not necessarily for sales. The platform released a 'rise100' list of successful merchants and influencers annually. [ more ]
The New Yorker3 months agoMarketingHow the Stanley Cup Went ViralTerence Reilly, former CMO of Crocs, became the president of Stanley and applied a similar marketing playbook to achieve success. Stanley's tumblers gained popularity through celebrity collaborations and a viral TikTok video showcasing their durability. [ more ]
Forbes3 months agoMarketing5 ChatGPT Prompts To Build A 100-Year Brand (and Make More Money Now)Building a long-term brand is crucial for success and requires cracking the code of longevity. Defining your brand's X-factor can help you stand out and attract customers. [ more ]