"It has been a wonderful, creative experience working with everyone at Sesame Street on the iconic children's series and we are thrilled to be able to keep some of the library series on Max in the U.S.," said a spokesperson for Max. "As we've launched Max though and based on consumer usage and feedback, we've had to prioritize our focus on stories for adults and families, and so new episodes from Sesame Street, at this time, are not as core to our strategy."
The decision from Warner Bros. Discovery is attributed to a change in strategy, opting to focus less on kids-centric fare and more on adult and family-friendly content, indicating a shift in market priorities that might leave children’s programming less emphasized.
Though many archival episodes will remain on Max, they had already begun the process of removing hundreds of episodes from the Sesame Street library in 2022 as a result of cost-cutting measures from Warner Bros. Discovery, highlighting ongoing economic pressures faced by content distributors.
Now that the children's program is shopping what would be its 56th season around to other streamers, Sesame Workshop has some changes planned. The show will be moving away from a 'magazine-style' format in favor of more narrative-driven episodes as it reimagines its next era.
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