Calm's advertisement during election coverage offers a brief moment of silence amidst chaos, effectively promoting mindfulness when anxiety levels are at their highest.
Calm’s vice president of brand marketing stated, "This is about as big as it gets in terms of showing up for people in a meaningful way," highlighting the importance of mental wellness.
Running 30-second ads on CNN and ABC, Calm aims to provide relief and reinforce its brand ethos, taking advantage of heightened public anxiety during elections.
The company has previously utilized similar innovative advertising tactics, like showing falling rain, to achieve notable success by propelling their app to the top of app charts.
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