Altman highlighted, "Discipline was the first word that came to mind. Focus, what we're going to say no to, like really trying to speak on behalf of the user..."
Jobs emphasized the importance of narrowing goals, stating, "What are the five products you want to focus on? Get rid of the rest, because they're dragging you down."
Altman discussed how the team strives to avoid, "fantastical dreams or goals", focusing instead on rigorous outcomes and practical strategies.
Jobs pointed out the difference between companies by saying, "Smart companies shrink that list to three or four items," indicating that focus leads to better success.
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