Reddit has experienced a noticeable drop in its search visibility on Google, as indicated by recent Semrush and Sistrix reports, marking an uncertain phase for the platform.
Glenn Gabe noted that there was considerable volatility in Google rankings on January 7th, with Reddit potentially affected. Early indications suggest similar drops across other user-generated content sites.
The ranking drop for Reddit might be related to its performance on branded queries, suggesting possible relevancy adjustments by Google that could impact ongoing partnerships.
There is speculation that the testing of AI-generated content in the 'People Also Ask' feature might further complicate Reddit's search visibility across both organic search and features.
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