"Crossing the $10 billion mark is a big e-commerce milestone for Black Friday, for a day that in the past was more anchored toward in-store shopping," said Vivek Pandya, lead analyst at Adobe Digital Insights, highlighting the evolution of shopping habits.
"The momentum should continue on Cyber Monday, which is expected to drive $13.5 billion in sales in the U.S., up from $12.6 billion in 2023," according to Salesforce, indicating strong consumer confidence.
"Retailers are generally managing inventories better, and utilizing AI more to gauge demand and generate flash sales," showcasing the shift towards technology in retail strategies.
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