Cruise has officially ceased its operations as a robotaxi company following its acquisition by General Motors. The transition resulted in a 50% reduction in the workforce, equating to around 1,000 layoffs, while the remaining employees will be integrated into GM to enhance its advanced driver-assistance system known as Super Cruise. Concerns remain about retaining talented engineers who were loyal to Cruise's founder. Internally, hints emerged that Cruise had plans, via an initiative called Project Rhino, to reboot its robotaxi service, suggesting a potential shift in strategy despite recent challenges.
General Motors completed its acquisition of GM Cruise Holdings; Cruise is now a wholly owned subsidiary of GM, leading to significant staff reduction.
Among my many questions about this is whether GM will successfully retain the remaining talent, most of whom I have been told are engineers.
Over the years, I've spoken to lots of Cruise engineers, and every time I would walk away thinking, 'Well, there's a true believer.'
One indicator was this tidbit from sources who told us that Cruise had been ready to implement a retrofitted sensor solution, internally referred to as Project Rhino.
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