Pete Davidson transitions into a more relatable role as the 'Official Boyfriend' for Reformation, emphasizing a sensitive and supportive side in his new ad campaign. Portraying a boyfriend who buys theater tickets and is progressive, Davidson's ad pokes fun at his previous image while humorously presenting himself as the go-to partner for women. The campaign contrasts his past as a party magnet with his new identity, appealing to consumers with a fresh perspective on his character and ambitions in acting and voice performance.
This is a guy you can introduce to your mom, who buys theater tickets and knows your rising sign.
Davidson’s new role as the ‘Official Boyfriend’ for Reformation highlights a shift towards a more relatable and sensitive persona.
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