The Pepsi x Law Roach collection taps into '70s nostalgia, specifically roller skating culture, infusing it with Roach's modern and bold styling, merging sporty with fierce.
Pepsi's Head of Marketing, Jenny Danzi, stated 'The Pepsi brand has been a cultural trendsetter for over 125 years, and design has always been an essential part of that journey.'
Roach noted, 'This collaboration aligns with my passion for blending fashion with pop culture, showcasing how iconic brands can inspire creativity and individual expression.'
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