In general, it's how to do more with less. Clients want to pay for less and get the same amount of service, or they're looking for agencies to invest in innovation and capabilities before they're willing to pay. So, just how to be more efficient as an agency in process and people and general margin.
Getting beyond just generic goals with the KPI process. That's a frustration I have. It's a lot of the same generic goals. When you try to give it more insights - I want to get more goals for you that are more tangible. But a lot of [clients] don't want to push to something new because they're afraid of it. Or they want to do new things, but they don't want to pay for it.
For new clients and retained clients, we have struggled to update our scope with the expected services. We've had a client since 2018 and we're doing so much more for them than we were in those years, but our contract looks very similar. So there's conflict.
Collection
[
|
...
]