Consumers prioritize food safety as a fundamental need, and when a brand like McDonald's faces an E. coli outbreak, their reputation is deeply jeopardized.
The recent E. coli outbreak linked to McDonald's Quarter Pounder raises significant concerns, though the company has maintained a strong food safety reputation historically.
Compared to Chipotle's multiyear struggle post-outbreak, McDonald's has an established record of food safety; thus, this incident appears to be an anomaly.
The history of McDonald's commitment to food safety, dating back to the 1980s, underscores its dedication to preventing outbreaks and maintaining consumer trust.
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