OpenAI's newly launched Operator AI agent stands to significantly alter both the gig economy and digital advertising landscapes. Integrated with OpenAI's Pro plan, Operator allows users to perform tasks like grocery ordering and travel booking easily. Analysts predict that it could boost gig economy businesses such as Uber and DoorDash, projecting $240 billion in U.S. bookings by 2025. However, there are concerns from experts that Operator's functionality might reduce traffic to retail websites, hindering product discovery and impacting digital ads.
OpenAI's new Operator AI agent could transform the gig economy by streamlining orders through web browsers, but it may also reduce Google Search traffic and ad exposure.
Analysts project that Operator could boost U.S. gig economy bookings to $240 billion by 2025, enhancing user experiences through AI-powered functionalities.
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