For Olipop founder Ben Goodwin, evenings are typically spent plotting the future of his company, focusing on microbiome-friendly formulas and flavor combinations.
Growing up on the 'standard American diet,' Goodwin found himself overweight and anxious, prompting his switch to a vegetarian diet that yielded significant positive changes.
With a focus on gut health, Goodwin aims to help others through Olipop, which he founded in 2018, as a personal mission.
Goodwin describes Olipop's success as "the 17-year overnight success," attributing it to lessons learned from prior ventures.
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